Under the auspices of Prof. Mohamed Diaa Zain El-Abedeen, President of Ain Shams University, Prof. Ghada Farouk, Vice President of the University for Community Service and Environmental Development Affairs, and under the supervision of Prof. Heba Shaheen, Dean of the Faculty of Media, and Prof. Salwa Soliman, Vice Dean of the Faculty for Education and Student Affairs, the Faculty of Media organized a workshop on the technical foundations of journalistic directing and its functional importance, for Professor Ahmed Ismail, journalistic director at Al-Masry Al-Youm. The workshop was organized and covered by the faculty's IClub team, in the presence of several faculty staff, teaching assistants at the faculty and students.

Prof. Heba Shaheen was the workshop guest and praised examples of his creativity in the field of journalistic directing, and stressed the importance of the field of journalism, which represents the cornerstone of all media arts.

Journalist director Ahmed Ismail reviewed the beginning of the art of journalistic directing, which was represented in the use of personal photos, followed by objective and expressive photos, then caricatures, and stressed the necessity of the journalistic director possessing his tools such as lines and colors; to attract the reader's eye to the subject, which is reflected positively on the newspaper or magazine.

Ismail stressed the importance of the element of creativity in the journalistic director, as he likened him to the actor who takes on the role in order to master it when implementing it, and he also indicated that the executive director has become a basic factor in most newspapers for the speed of performance and its mastery, stressing the necessity of accepting criticism and the continuous search for everything that is new and inspiring.

Ahmed Ismail also presented many models that represented a kind of innovation in journalistic directing away from stereotypes and boredom.

At the end of the workshop, Prof. Heba Shaheen, Dean of the Faculty, honored the journalist director Ahmed Ismail, and honored the students of "Ewan" magazine for winning the bronze award at the Arab Youth Media Creativity Summit, organized by the Arab Academy for Science, Technology and Maritime Transport in its first edition over the course of two days, October 27 and 28, 2024.