The Faculty of Arts, Ain Shams University, chaired by Prof. Dr. Mostafa Mortada, Dean of the College, is organizing in cooperation with the Nile Information Center in Cairo affiliated with the General Authority for Information and the Arab Academy for Security Sciences and the Egyptian Youth Council for Development, an initiative entitled: "How to choose the path of your life" and the initiative will be launched on Thursday, February 20, 2020 With its first activities, "The Art of Personal Branding and the Self-Discovery Trip", at the conference hall of the Faculty of Arts, Ain Shams University, at 9:00.

Under the auspices of Prof. Dr. Mahmoud El-Metini, President of the University, Prof. Mustafa Mortada, Dean of the Faculty of Arts, and Dr. Nahla Amin, Chairman of the Board of Directors of the Arab Academy for Security Sciences, Prof. Dr. Hesham Abdel Moneim, Director of the Nile Media Center.

Prof. Dr. Mostafa Mortada, Dean of the Faculty of Arts, Ain Shams University, affirmed that the faculty is keen on launching many qualitative and various initiatives that include many fields, whether educational, educational, or other, in order to educate and develop the capabilities of young people who represent 40% of the strength of the Egyptian state and because they are the energy and the first pillar that builds the glory of the nations and their future as they were the builders of its glory and civilization, explaining that the initiative aims to rehabilitate (100) young men and women for the labor market.

His Excellency pointed out that the initiative includes a group of workshops and lectures represented in a workshop on studying the needs of young people for the labor market and lectures on Egyptian youth half the present and all the future and the importance of empowering young people for sustainable development in addition to a lecture entitled: "How to make your personal brand" and finally a step on the road.

Major General Dr. Ashraf El-Nahas, a former member of the Advisory Office of the Minister of Interior and professor at the Police Academy, will attend the initiative. Mohamed Khalil is Professor of Psychology, Faculty of Arts - Ain Shams University, Dr. Nahla Amin, Chairman of the Board of Directors of the Arab Academy for Security Sciences, Dr. Sherif El-Tahan, President of the International Federation for Sustainable Development, Prof. Dr. Mohamed Habib, Media Adviser, Arab Academy for Security Sciences, and finally Dr. Hind Abdel Azim is a teacher of psychology, Faculty of Arts - Ain Shams University.