Under the auspices of Prof. Dr. Mahmoud El-Metini, President of Ain Shams University, Prof. Dr. Hesham Tamraz, Vice President for Community Service and Environmental Development, Prof. Dr. Mustafa Mortada, Dean of the Faculty of Arts at Ain Shams University, and supervised by Prof. Dr. Rasha Al-Didi, Vice Dean for Community Service and Environmental Development, and the implementation of Prof. Dr. Eman Taha, Head of the Alumni Follow-up Unit, the Alumni Follow-up Unit of the Community Service and Environmental Development Sector organized a free workshop on e-marketing in cooperation with Sama Training, Consulting and Information Technology.

The workshop topics include Introduction to marketing and its uses in daily life, the difference between marketing and sales, what marketing is and its stages of development, definition of e-marketing, the meaning of e-presence, strategies and tools of content marketing and e-marketing, social media platforms, e-commerce, self-marketing, how to market yourself as a marketer, and how to benefit from marketing on a personal level.

The workshop was held within the framework of the faculty administration’s keenness to provide free workshops that contribute to raising the level of practical skills of the student in line with the requirements of the labor market and penetrating new areas in line with the technology of the digital age.

At the end of the workshop, the students who completed attending the workshop were presented with attendance certificates from the awarding company.