The Community Service and Environmental Development Affairs Sector at the Faculty of Media organized a symposium entitled “Metaverse and Artificial Intelligence...The New Media Revolution from Concept to Application” under the patronage of Prof. Mohamed Diaa Zain El-Abedeen, President of Ain Shams University and Prof. Ghada Farouk, Vice President of the University for Community Service and Environmental Development Affairs and Prof. Heba Shaheen, Acting Dean of the Faculty and organized by Prof. Dina Abu Zaid, Acting Vice Dean of the Faculty for Community Service and Environmental Development Affairs and Director of the University’s Media Center, under the supervision of Major General Hossam El-Sherbiny, Assistant Secretary-General for the Community Service and Environmental Development Affairs Sector.

The symposium was hosted by Mrs. Laman Mohamed, the metaverse expert and head of the metaverse and artificial intelligence sector of the Egyptian Foundation for the Simplification of Sciences, Egyptian Geographic.

Prof. Heba Shaheen confirmed that artificial intelligence in our current era represents a very important issue, as it has recently replaced humans in many human tasks and in the field of media. A number of international news agencies have relied on artificial intelligence to produce complete news and reports on weather, sports, and the economy that are produced automatically using intelligence. Completely artificial, without the intervention of the human element. However, no one can predict what the future will be like in light of the successive technological developments, which raises the question about the ability of artificial intelligence to eliminate already existing professions, including the media profession. Will artificial intelligence develop to extend to the field of dialogues, journalistic investigations, and investigative journalism? Will artificial intelligence remain under human control or will it depart from human control one day? She also pointed out the significant integration and overlap that the current era is witnessing between various traditional and modern media outlets in the areas of print journalism, websites, radio stations, traditional and electronic television channels, and various social media platforms, the enormous opportunities and challenges that technology provides for the media.

In her speech, Prof. Dina Abu Zeid expressed her happiness in hosting Mrs. Laman and pointed out that one of the first experiments and projects to use the metaverse in many ministries and agencies was through her work and projects, including the Ministry of Youth and Sports, the Ministry of Tourism and Antiquities, and also media and journalistic institutions, including Al-Watan newspaper. She also produced the first documentary film about the metaverse about the changes. climate change at the climate conference held in Egypt last November.

The metaverse is currently an important topic and is discussed in all scientific conferences and linked to all fields to keep pace with developments in life.

The metaverse has become the future of the world in the field of human communication, and there is no doubt that it will change the nature in which people live in our contemporary world as a result of digital technologies that rely on virtual reality mechanisms, which transport individuals to worlds and spaces whose borders and capabilities cannot be controlled.

During the symposium, Mrs. Laman Muhammad, introducing the Metaverse, its concept and tools, such as the glasses used and the form of the educational process using the Metaverse and the development and interactivity it witnesses. The symposium also presented the challenges facing the application of the Metaverse and artificial intelligence in the media and how the Metaverse can develop the way we produce and consume media content. It also presented the opportunities and challenges it provides. The Metaverse of the media industry and how the Metaverse affects the future of media.

At the conclusion of the symposium, the Faculty of Media honored Mrs. Laman Muhammad presented a shield in appreciation of her and her efforts.